Three of the Wildest Rolex Designs Ever Released

When you think of Rolex, you likely picture timeless stainless steel cases like the iconic Submariner. Yet, every so often, Rolex surprises us by breaking away from tradition with designs no one would expect. These are the Rolex models that spark heated debate across the watch community, making even seasoned collectors question what defines a Rolex. Here are three of the most striking and unconventional Rolex designs ever created.

Rolex Rainbow Daytona ref. 116595RBOW

Image Source: European Watch Company

Nothing says “bold” quite like a bezel set with gradient sapphires forming a rainbow. Launched in 2018, the Rainbow Daytona features an Everose gold bracelet and case, diamond-set lugs and hour markers, and of course, the rainbow sapphire bezel that gave it its name. Unsurprisingly, when it debuted, reactions were divided. Many purists dismissed it as too “flashy” or “over the top” for Rolex.

But public opinion shifted. Initially priced at around $74,500 (approx. £57,500 at 2018 exchange rates), few were willing to part with nearly six figures for what seemed a niche piece. As time passed, celebrities like John Mayer, Mark Wahlberg, and Cristiano Ronaldo began sporting the Rainbow Daytona, elevating its status. With limited production numbers, demand surged, and today, secondary market prices hover near £310,000. Love it or not, the Rainbow Daytona represents Rolex daring to push creative boundaries, and for that, it holds a fascinating place in the brand’s history.

Rolex Day-Date 40 (with Arabic Numerals) ref. 228206

Image Source: Wrist Aficionado

Since 1956, the Day-Date has been the quintessential “President’s watch,” seen on the wrists of Lyndon B. Johnson, Eisenhower, Reagan, and even Trump—hence its nickname, “The Presidential.” But beyond the Western political world, Rolex produced a culturally distinctive model. In 2015, it introduced the Day-Date 40 with Arabic numerals and an Arabic day display, aimed primarily at the Middle Eastern market.

This model pairs an ice-blue dial with a platinum case, combining Day-Date prestige with regional exclusivity. Unlike many Rolex releases, this piece wasn’t heavily advertised or globally distributed. Yet scarcity only fuelled demand. Originally priced at around $65,000 (approx. £50,000 in 2015), its value climbed to over £106,000 today. Collectors prize the 228206 not only for its rarity but also for the cultural significance and respect it carries.

Oyster Perpetual Celebration Dial ref. 124300

Image Source: Wind Vintage

In 2023, Rolex caught the watch world off guard with the Oyster Perpetual Celebration Dial—a playful, vibrant, and unmistakably daring release. Back in 2020, Rolex had launched its brightly coloured Oyster Perpetuals in shades like Coral Red, Candy Pink, Yellow, Green, and Turquoise (or “Tiffany”) Blue. The Celebration Dial takes these hues and splashes them across a turquoise backdrop in a scatter of multicoloured lacquered bubbles.

Everest Curved End Rubber Strap for Rolex Oyster Perpetual 41

What makes this design stand out isn’t just its joyful, eccentric appearance—it also pays tribute to Rolex’s vintage “Stella dials” from the 1970s, known for their vivid, attention-grabbing colours. The Celebration Dial created an instant stir, with waitlists filling overnight and secondary market prices soaring. Despite having no precious metals or complications, it became one of Rolex’s most talked-about modern releases.

Final Thoughts

These extravagant Rolexes carry an important message: Rolex isn’t solely about tradition—it’s about evolution, experimentation, and creativity too. While these designs have divided opinions and stirred controversy, they keep the world of horology dynamic and exciting. They remind us that watchmaking is not only about precision and heritage, but also about bold artistic expression.