Tudor Teases New Watch Launch for 3 May—Here’s What We’ve Seen So Far

Front and centre at Tudor’s Watches and Wonders 2025 stand was a display simply stating: “A New Watch is Coming.” Above it, a glowing nixie tube countdown ticked away—days, hours, minutes, seconds.

As of 1 April, there were 32 days left, placing the launch date on 3 May. Next to the timer sat a shadowy outline of a watch—partially obscured as if under a cloth. Even so, some details stood out: pushers on the right-hand side and what looked like a strap, not a bracelet.

So, what exactly is Tudor gearing up to release?

A Growing Link to Formula 1

Tudor’s 3 May release aligns with the Miami Grand Prix weekend—the date lands on both the Sprint Race and Qualifying rounds. The timing isn’t subtle. Tudor is a key sponsor of the Visa Cash App RB Formula One Team, and their Watches and Wonders presence leaned heavily into the F1 theme. A full-size suspended race car dominated the booth, and VCARB references were everywhere.

In recent years, Tudor has unveiled watches directly tied to this partnership. In 2023, they dropped the Black Bay Ceramic “Blue”—a stealthy all-black ceramic piece with a matte blue dial, sold in limited numbers through boutiques. Shortly after came the “Chameleon,” a rainbow-dial variant in the same case, produced exclusively for team members. That one never made it to retail.

Both models used a hybrid rubber-and-leather strap, and both were revealed just before major race weekends. The 3 May launch timing, falling on the eve of a high-profile Grand Prix event, feels anything but random.

Is a Big Block Comeback on the Cards?

Another possible angle: the long-rumoured return of the Big Block Chronograph. Originally launched in 1976, the Big Block was Tudor’s first self-winding chronograph. It remained in production until the ’90s and built a following for its thick case profile and signature 12-6-9 dial layout.

Talk of a revival has been circling for years, and Tudor added to the speculation at Only Watch 2023, revealing a one-off solid yellow gold chronograph with Big Block-inspired case proportions. More intriguing still, the watch featured a new in-house chronograph movement, developed by Kenissi and described as being built entirely from scratch.

That’s a significant shift. Until now, every production chronograph from Tudor—the Black Bay Chrono, FXD Chrono, and the now-discontinued Heritage Chrono—has used the MT5813 calibre, which is based on Breitling’s B01 architecture. A purpose-built, fully in-house chronograph calibre would be a major step forward.

If Tudor is planning a full Big Block reissue, 2026 would mark the 50th anniversary of the original—an obvious window for a launch. But a teaser or limited early release this May isn’t out of the question either.

Final Thoughts

Here’s what we know for certain: Tudor is set to unveil a new watch on 3 May, and they’re deliberately building anticipation. The silhouette shown in Geneva featured pushers and appears to come on a strap, not a bracelet—strong signs that a new chronograph is on the way.

Given the F1 timing and ongoing Visa Cash App RB tie-in, a Formula 1-linked release seems the most plausible call—whether that’s a new ceramic chrono, a fresh take on the FXD Chrono, or an early nod to a Big Block revival.

We’ll be keeping close watch on the launch, and we’ll cover the release in full as soon as it lands.